Product Marketing Specialist Job at ACiQ, Vandalia, OH

  • ACiQ
  • Vandalia, OH

Job Description

As the Product Marketing Specialist for ACiQ, you’ll play a crucial role in positioning our products for success by developing compelling messaging, creating marketing materials, and driving product awareness across key channels. We’re looking for a detail-oriented, strategic thinker who can translate technical product features into clear, engaging value propositions that resonate with our audience.

Key Responsibilities:

  • Develop and execute product marketing strategies to drive awareness and adoption of ACiQ’s HVAC solutions.
  • Create compelling product messaging, marketing collateral, and sales enablement tools that effectively communicate product benefits.
  • Collaborate with product management and sales teams to ensure a strong go-to-market strategy and alignment on key messaging.
  • Manage product launches, including developing launch plans, coordinating promotional activities, and measuring performance.
  • Produce engaging content across various platforms, including website product pages, brochures, email campaigns, and digital advertising.
  • Conduct market research to understand customer needs, industry trends, and competitive positioning.
  • Support pricing and positioning strategies by analyzing market trends and customer feedback.
  • Work closely with the creative team to develop product visuals, videos, and technical documentation.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in marketing.
  • Strong ability to translate complex product features into customer-friendly messaging.
  • Proficiency in content creation, digital marketing, and campaign management.
  • Excellent communication and collaboration skills.
  • Analytical mindset with experience in market research and performance tracking.
  • Ability to work in-office at our headquarters in Vandalia, Ohio

Job Tags

Full time, Work at office

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