To enhance the global presence of the GEHL brand, the full-time Brand Marketing Specialist will manage brand strategy execution, oversee digital content creation, and collaborate with international teams while working in a hybrid environment based in West Bend, WI. Key responsibilities: Lead the execution of the GEHL brand strategy across all marketing channels, ensuring consistency and alignment with corporate goals Manage digital asset and product information for GEHL products, ensuring accuracy and accessibility across platforms Oversee the creation and approval of content for social media channels, maintaining an engaging digital presence that resonates with target audiences Required qualifications: Bachelor's degree in Marketing, Communications, Business, or equivalent experience Minimum 5 years of experience in marketing, brand management, or related fields, with a focus on digital marketing Proficiency in managing digital platforms, including social media and digital asset management systems Experience in the industrial, manufacturing, or heavy equipment sectors is preferred Strong project management skills with the ability to lead cross-functional teams and manage multiple initiatives concurrently
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